That's another important difference between SAINA and other athleisure companies. Being small & family owned, we listen, we interact, and we are constantly improving and designing options to accommodate our customers needs.
We also are opposed to fast fashion - the mass production of cheap, stylish clothes, resulting in significant environmental and labor issues. We focus on the quality of each item and our customers help us get it right because they provide:
Insight into Preferences
Customer feedback provides direct insight into what customers like and dislike about existing fitness wear products. Understanding preferences regarding fit, fabric, style, and functionality helps designers create products that align with customer expectations. Important in the development of our AirFlow Leggings & Tops.
Identification of Pain Points
Customers often highlight pain points or areas for improvement in existing products. Whether it's uncomfortable seams, inadequate breathability, or insufficient support, this feedback helps our designers identify areas where changes can be made to increase customer satisfaction.
Enhanced Functionality
By listening to customer feedback, our designers can ensure our products are as functional as they are stylish. For example, if customers express a need for moisture-wicking properties or pockets for storage during workouts - like our Evolution Pocket Leggings - we can integrate these features into these products to enhance usability.
Brand Loyalty and Trust
SAINA is committed to customer satisfaction and continuous improvement. This fosters trust and loyalty among customers, as they feel their opinions are valued and incorporated into the product development process. By consistently delivering products that meet or exceed customer expectations, SAINA develops a loyal customer base.
In today's fast-paced market, staying relevant is crucial for success. Trends, colors, & styles change yearly. Our customers help us stay attuned to these changes and respond with options that match their desires. At SAINA, customers are part of our team and we work closely with them to set the standard for quality, adaptive athleisure options.
